The Biggest Myths About Starting an Online Business as a Clinician

The Biggest Myths About Starting an Online Business as a Clinician

March 20, 20252 min read

The Biggest Myths About Starting an Online Business as a Clinician (and What’s Actually True)

Thinking about starting an online business as a clinician but feeling held back by all the myths floating around? You’re not alone! Many professionals hesitate to take the leap because of misconceptions about ethics, technology, and audience size. But here’s the truth: launching an online business is not only possible, but it can also be an ethical, fulfilling, and profitable extension of your clinical work. Let’s bust some of the biggest myths and set the record straight.


Myth #1: “It’s Unethical to Start an Online Business as a Clinician”

🚫 The Truth: Running an online business is not unethical—as long as you do it the right way. Many clinicians worry that offering courses, coaching, or digital products could violate ethical guidelines, but the key is to clearly distinguish your online business from your clinical practice.

✔️ Instead of providing therapy online without a license, you can offer general education, resources, and coaching that help people improve their lives. Make sure to use disclaimers and stay within your professional scope. Many successful clinicians have thriving online businesses while maintaining ethical integrity!

Myth #2: “I Need to Be a Tech Expert”

🚫 The Truth: You don’t need a degree in computer science to start an online business! In today’s world, user-friendly platforms make it easy to create and sell digital products without advanced tech skills.

✔️ Many clinicians start with simple offers like an eBook, a workshop, or a membership program—no coding required. Plus, outsourcing tech tasks to virtual assistants or online business managers can help you stay focused on what you do best.

Myth #3: “I Need a Huge Social Media Following to Succeed”

🚫 The Truth: While having a big audience can help, it’s not a requirement for success. What matters most is having a highly engaged audience, even if it’s small.

✔️ Many clinicians build profitable online businesses with just a few hundred dedicated followers. By focusing on solving a specific problem and serving a niche community, you can attract loyal customers who trust your expertise—without needing to go viral.

Don’t Let These Myths Hold You Back

If fear or misinformation has been stopping you from launching your online business, now is the time to rethink what’s possible. You can create a business that aligns with your values, serves more people, and gives you more freedom—without being unethical, tech-savvy, or Insta-famous.

Your knowledge is valuable. Why not share it with the world?

Visit www.clinicalboss.com to learn more about our programs that transform clinicians into entrepreneurs.

Mellanie Page is a Board Certified Behavior Analyst (BCBA), OBM consultant, and online business strategist dedicated to helping BCBAs expand their careers beyond clinical work. With a focus on OBM consulting, clinical coaching, and online business growth, Mellanie empowers behavior analysts to leverage their skills, build profitable businesses, and create lasting impact. ✨

Mellanie Page

Mellanie Page is a Board Certified Behavior Analyst (BCBA), OBM consultant, and online business strategist dedicated to helping BCBAs expand their careers beyond clinical work. With a focus on OBM consulting, clinical coaching, and online business growth, Mellanie empowers behavior analysts to leverage their skills, build profitable businesses, and create lasting impact. ✨

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